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360全胜命名法
公司起名 品牌命名 战略定位 强大形象 产品开发 营销传播 强大全案

首众

供给侧改革下的钢铁品牌突围

背景:

      2018年,钢铁企业仍将全面贯彻落实党的十八大和十八届三中、四中、五中全会精神,坚持创新、协调、绿色、开放、共享发展理念,积极适应、把握、龙头经济发展新常态,充分发挥市场配置资源的决定性作用和更好发挥政府作用,着力推动钢铁工业供给侧结构性改革。以全面提高钢铁工业综合竞争力为目标,以化解过剩产能为主攻方向,促进创新发展,坚持绿色发展,推动智能制造,提高我国钢铁工业的发展质量和效益。
Background:
       In 2018, iron and steel enterprises will fully implement the spirit of the Eighteenth National Congress of the CPC and the Third, Fourth and Fifth Plenary Sessions of the Eighteenth Central Committee, adhere to the concept of innovation, coordination, green, open and shared development, actively adapt to, grasp and lead the new normal economic development, give full play to the decisive role of market allocation of resources and better play the government. Efforts should be made to promote structural reforms in the supply side of iron and steel industry. Aiming at improving the comprehensive competitiveness of the iron and steel industry in an all-round way, resolving excess capacity is the main direction, promoting innovative development, adhering to green development, promoting intelligent manufacturing, and improving the quality and efficiency of the development of China's iron and steel industry.
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洞见:

       在目前的经济下,我国钢铁行业发展现状必须做强,才能够生存。要做强就必须做好企业整合重组,提高行业集中度,这个整合重组不进是钢铁企业之间的整合,而且包括跨产业、跨地区、跨所有制的整合。要做强就必须优化产品结构,形成拳头产品,以点带面提高,高端产品比例,适应新时代钢材产品需求,要做强就必须要做节能减排工作。提高钢材产品销售服务水平,钢材产品销售服务是提高产品竞争力的一个重要方面,要建立系统营销网路,同时重视开拓国际市场,建立完整的国际市场营销网络。      
Insight:
      In the current economy, the development of China's iron and steel industry must be strong enough to survive. In order to be strong, we must do a good job of enterprise integration and reorganization, and improve the industry concentration. This integration and reorganization is not the integration of iron and steel enterprises, but also includes the integration of cross-industry, cross-region and cross-ownership. To be strong, we must optimize the product structure, form fist products, increase the proportion of high-end products in order to meet the needs of steel products in the new era. To be strong, we must do energy saving and emission reduction work. To improve the level of steel product sales service, steel product sales service is an important aspect of improving product competitiveness. Systematic marketing network should be established. Meanwhile, attention should be paid to developing international market and establishing a complete international marketing network.

解决:

       该创意源于企业产业属性及发展愿景,首,寓意、更高、更好; 众,为众多、大众。首众字义鲜明,一则彰显企业在同行业市场竞争的优势,二则寓意企业拥有更高品质的产品和实力,名称一目了然,大气现代,具有积极向上的正能量,与同行业企业品牌名称区隔明显,能够给目标客户以极大的想象空间,易于品牌的快速识别与传播,有利于品牌度的快速形成。 
Solution:
       The origin of the idea is from the enterprise's industrial attributes and development vision. First, it implies the first, the highest and the best; the public, for many, the public. First, it shows the advantages of enterprises in the competition of the same industry market. Second, it implies that enterprises have the highest quality products and strength. Its name is clear at a glance, its atmosphere is modern, and it has positive energy. It is clearly separated from the brand names of enterprises in the same industry. It can give the target customers a great imagination space and is easy. The rapid identification and dissemination is conducive to the rapid formation of brand awareness.

Perspectives

参天制药

参天制药

  “参天制药”,顾名思义,它给人参天大树般的关怀与呵护,会在无形中带给人以安全感,虽然是音译,但却恰

奥迪

奥迪

  奥迪作为的汽车品牌,其本身已经是优良品质的一种象征,奥迪的品牌名虽然是音译,但却恰到好处,非常的符

华冉

华冉

  华冉作为一家跨行业、跨地区的大公司,名称有一种积极向上的含义。龙8手机登录 命名为华冉公司做的品牌设计既简洁

Work

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命名及品牌全案代表品牌
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奠定国内定位命名行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓品牌整合命名及全案新方向
关于龙8手机登录 中国
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